He points the finger in his new book "Cowards" but calls for "Restoring Love" in his upcoming rally. He jokes about being "Unelectable" on his comedy tour, but his new studio in Dallas includes a replica Oval Office for his mock presidential addresses.
Now, the media mogul is dropping his name from the online TV network based on his personal brand. GBTV will be merged with TheBlaze.com, the Beck-owned but independently operated news and opinion website. The entire network will be called TheBlaze.
"I didn't like the name GBTV from the very beginning for a couple of reasons," Beck said in an exclusive interview with CNN.com. "One, it's a little egocentric, and two, it's television, which doesn't describe necessarily what we do."
Beck and Chris Balfe, president and COO of Mercury Radio Arts (Beck's company), said they planned to change the name once the online streaming network was more established but the early success of GBTV precipitated an earlier name change.
The latest estimate is that GBTV has more than 300,000 subscribers. While the numbers are strong, that is still a significant reduction from Beck's nightly audience when he worked at Fox News and talked to millions on the traditional media outlet.
And there is this...
Message from Glenn: TheBlaze.com, GBTV, and the Marketplace merging into new, world class multimedia network called “TheBlaze”
UPDATE: Here is the statement Beck made a few minutes ago on GBTV's The Glenn Beck Program: