Monday, July 16, 2012

Obama Documentary Featuring President's Half Brother Opens Big at Box Office

This is excellent! I can't wait to see this documentary. - Reggie

"2016: Obama's America" features an interview with the president’s half brother and opened in a single theater in Texas over the weekend, where it grossed an impressive estimated $31,750.

An anti-Obama documentary featuring an interview with the president’s half brother opened in a single theater in Texas over the weekend and, despite alleged complaints from some consumers who were upset with the film’s content, it grossed an estimated $31,750, a strong showing for any independent release.

The film, 2016: Obama’s America, based on conservative author Dinesh D’Souza’s book The Roots of Obama’s Rage, had a free, promotional screening at Edwards Houston Marq’E Stadium 23 & Imax on Thursday. Management had planned to show it in one of its medium-sized auditoriums, but bumped it to one the multiplex’s largest rooms and turned away 200 people.

Sources say some moviegoers sat in the aisles Thursday and waited as much as 90 minutes to meet D’Souza and Gerald Molen, one of the Oscar-winning producers of Schindler’s List, who was a co-producer of 2016 along with Doug Sain. For some of its regular showings over the weekend, the theater offered 2016 on multiple screens, including three sold-out auditoriums for the 7 p.m. Friday showing.

If the weekend estimate from the movie’s distributor, Rocky Mountain Pictures, holds when final numbers are reported Monday, the film will have bested the per-theater number posted by the Al Gore documentary about global warming, An Inconvenient Truth, which opened to $123,549 in four theaters in 2006 for a per-theater average of $30,887.

That film, which had the benefit of a mainstream distributor in Paramount Vantage and, eventually, two Oscar wins, went on to earn $24 million domestically. The box-office record for politically-charged documentaries is held by Michael Moore’s Fahrenheit 9/11, which grossed $119 million domestically in 2004. It opened on a Wednesday, in just two theaters, taking in $83,922 on its first day, for a one-day, per-theater average of $41,961. Still, for any documentary to pass the $25,000-per-theater mark on its opening weekend represents an unusually strong showing, according to box office observers.

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