Wednesday, September 12, 2012

Team Romney Must Sharpen Its Message

David Limbaugh
The November elections are a Republican landslide begging to materialize, but will the GOP make it happen? I believe so. I'm not buying these negative polls, but to increase our chances, let's sharpen the message, not dilute it.

A recent Fox News story reports that Romney and Ryan are both beginning to emphasize a bipartisan message rather than sharpen the contrasts between Obama's manifest failures and their plan for America. They must not follow this suicidal path.

Now is not the time for them to go all John McCain on us and downplay what Obama has done or to apologize for their own winning message. In the campaign's homestretch, they must bring more passion and urgency. It's not enough to calmly assure the American people that they'll do better. They must convince them they believe with every fiber of their beings that the nation, as we know it, would not survive four more years of Obama's assault -- that unless Obama is defeated, their children will not enjoy the same America they have enjoyed.

Their message should be: Sure, President Obama inherited a tough economy. But enough already. He knew and stated how bad it was, and he promised that if we implemented his agenda, the economy and debt would vastly improve. He implemented his agenda, yet the economy is still doing terribly, and the debt is dramatically worse. He still refuses to accept responsibility for his failures. He has no new ideas and offers the same failed policies and promises nothing but prolonged malaise if he's re-elected. Under a second Obama term, we'd experience catastrophic financial collapse.

Romney/Ryan rejects the defeatist idea that economic malaise is inevitable. Historically, the worse the recession the stronger the recovery, except with Obama, who has given us the worst recovery in 50 years. Romney/Ryan would implement tax and entitlement reform that would spur economic growth and greatly reduce our deficits and debt.

The shorter version should be: Obama is bearish on America. Under Obama, we'd fail. Romney is bullish on America. Under Romney, we'd get America back.

Millions of Americans abhor what Obama has been doing to the nation they love. Many didn't pay enough attention when he promised to fundamentally transform the nation, but they're paying attention now, and they're horrified and outraged. Most assumed he meant he would advance policies to turn the economy around. They never imagined he would turn the American dream on its head, from "if you work hard in America, you can make something of yourself and succeed" to "the system is rigged such that those who have succeeded haven't earned it ('you didn't build that') and will be forced to give more to others."

Read the rest of the column

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